---
title: "Data Storytelling Practice Exercise for PMs"
description: "Turn a set of Netflix style financial and product charts into a narrative that convinces management, investors and employees in this data storytelling exercise."
canonical_url: "https://builderscamp.com/guides/challenges/turning-data-into-storytelling-netflix-narrative"
date_published: "2026-09-16"
date_modified: "2026-09-16"
author: "Andre Albuquerque"
publisher: "Builders Camp"
guide_class: "challenges"
---

# Data storytelling practice exercise for product managers

**TL;DR:** This is Builders Camp's Turning Data Into Storytelling practical challenge: turn a set of Netflix style charts into a narrative built to convince management, investors, markets and employees that there is potential in the stock. It runs about 60 minutes and is rated intermediate.

## What is the challenge scenario?

You have a set of data covering a streaming company's recent quarters and need to prepare it as a narrative that convinces management, investors, markets and employees that there is real potential in the stock. Three charts anchor the exercise: free cash flow, ad revenue growth, and App Store performance against competitors.

The exercise frames the task directly: find the story hidden in the numbers and present it with clarity and conviction. That means not just reading the charts, but deciding which single finding matters most to the audience you are addressing, and building a narrative arc around it rather than walking through every number in order.

Builders Camp rates this challenge intermediate difficulty and lists it at 60 minutes. The time pressure is deliberate: it pushes you toward choosing one clear angle early rather than trying to fit every observation from the data into the final narrative. It also mirrors a real constraint most product managers actually face, since a stakeholder deck rarely gets more than a few minutes of attention before a decision has to be made either way.

## What are you asked to do?

Spend time exploring the data first, without deciding on a story yet, writing five observations across quantitative signals, qualitative signals, facts, insights and visuals. Choose one central insight, the most important or surprising finding an executive would care about most, to build your story around. Structure the narrative in three parts: context, what is the situation, conflict, what problem or opportunity the data reveals, and resolution, what should be done about it. Select three to five data points or visualizations that directly support that narrative, cutting anything that does not serve it. Close by preparing the delivery: a 30 second intro hook, the key slides or talking points, and a specific recommendation or call to action.

## What does a strong answer cover?

This bootcamp does not publish a rubric for its practical challenge, so check your own draft against the curriculum's own questions instead of a worked solution:

- Does the answer pick one central insight to build around, rather than trying to cover everything the data shows?
- Does the narrative follow context, conflict and resolution in that order, rather than presenting findings as a flat list?
- Are the supporting data points chosen because they serve the chosen story, rather than included because they exist?
- Does the close end with a specific recommendation or call to action, rather than trailing off after the last chart?

## Skills this exercise practises

Separating raw exploration from narrative construction, choosing one insight to anchor a story instead of covering every data point, structuring a narrative around context, conflict and resolution, and cutting supporting data down to what actually serves the story.

## Which bootcamp does this challenge come from?

This is the practical challenge from [Turning Data Into Storytelling](https://builderscamp.com/bootcamps/turning-data-into-storytelling), Builders Camp's one week bootcamp on turning numbers into narratives that drive decisions, led by Andre Albuquerque across two 90 minute live sessions. Completing it counts toward that bootcamp's certificate. The [North Star metric examples](https://builderscamp.com/guides/other/north-star-metric-examples) guide helps you pick a defensible central metric before you build a narrative around it, and the [one-pager template](https://builderscamp.com/guides/templates/one-pager-template) is useful for turning this exercise's output into something you could actually send. The [product storytelling practice exercise](https://builderscamp.com/guides/challenges/product-storytelling-investor-pitch-rewrite) elsewhere in this series practises the same narrative discipline from a non numeric angle.

Builders Camp runs live and self paced bootcamps in product management and AI product building. [See the Turning Data Into Storytelling bootcamp](https://builderscamp.com/bootcamps/turning-data-into-storytelling?utm_source=guide&utm_campaign=turning-data-into-storytelling-netflix-narrative) for current cohort dates and the full self paced curriculum.

## Frequently asked questions

### Do I need real Netflix financial data to complete this exercise?

No. The exercise gives you three illustrative charts covering free cash flow, ad revenue growth and App Store performance against competitors, built to practise the storytelling skill, not to reproduce a verified financial analysis of the company.

### Why does the exercise ask for four different audiences: management, investors, markets and employees?

Because the same underlying data supports different narratives depending on who is listening, and the exercise wants you to notice that rather than write one generic summary and send it everywhere.

### What is the difference between exploring the data and choosing an angle?

Exploring means writing down five observations without yet deciding what the story is, across quantitative, qualitative, facts, insights and visuals. Choosing an angle means picking the single most important or surprising finding to build the whole narrative around.

### Why does the exercise warn that more data does not mean more credibility?

Because the selecting supporting data step explicitly asks you to cut anything that does not serve the story. A narrative with ten data points and no clear thread is weaker than one built around three that all point the same direction.

### How long does this practical challenge take?

Builders Camp lists it at 60 minutes and rates it intermediate difficulty. Choosing one angle and building the context, conflict, resolution arc around it usually takes longer than assembling the supporting slides.

### Does completing this exercise count toward a certificate?

Yes. It is the practical challenge for the Turning Data Into Storytelling bootcamp, and submitting it counts toward that bootcamp's completion and its LinkedIn integrated certificate.

## Sources

- [Builders Camp: Turning Data Into Storytelling bootcamp](https://builderscamp.com/bootcamps/turning-data-into-storytelling)

## How this guide was made

Researched from Builders Camp's bootcamp, track and masterclass material and the sources listed on this page, drafted with AI, and fact-checked against every source cited.
