Cláudia Pereira

Product Marketing Manager at Salsify

14 guides by Cláudia Pereira

This is Builders Camp's Product Marketing with AI practical challenge: as the sole PMM at a startup launching in six...

An AI copilot is an AI assistant embedded in a workflow or tool that helps a person complete a task faster, drafting...

Customer journey mapping is the process of visually charting every touchpoint a customer has with a product, from first...

A go-to-market strategy is the cross-functional plan for how a company sells a product into a defined market, covering...

Product messaging is the specific language a company uses to explain a product's value, features, and differentiation...

Product positioning is the deliberate choice of where a product sits in a market relative to alternatives, and the...

An MVP landing page should make one promise and ask for one thing: a headline of eight words or fewer that names the...

This is the product marketing reading list Builders Camp's Product Marketing with AI bootcamp curates for members...

Feed the model merged pull request titles and linked issue titles rather than raw commits, group the output into the...

A battlecard is a claim document built on facts you do not control, so the method matters more than the writing: every...

Onboarding content is the largest body of copy most teams never audit, and AI makes it trivial to double it and...

A model will write eight positioning variants in the time it takes you to write one, and every one of them is available...

Product marketing runs as a loop of five stages: market insight, narrative and positioning, product exploration, launch...

Claude is the best general pick for product marketing work: one assistant covers positioning drafts, launch copy and...