Other Guides for Product Managers & AI Builders
Every other guide Builders Camp has published so far.
AI Chatbot Builder Side Project Idea
Building an AI chatbot as a side project is a product exercise more than a technical one: the real decisions are what...
Andre AlbuquerqueAI-Native vs AI-Enabled Products
Classify your product with one test: switch the model off. If the product still does its core job, it is AI-enabled...
Andre AlbuquerqueThe AI product requirements document guide
An AI product requirements document runs eight sections, and each has to prove something rather than describe it: that...

Andre Albuquerque & Inês LourençoB2B or B2C for solo founders: choose by how you like to work
Pick B2B if you are willing to spend your weeks in direct conversations and sales calls with a small number of buyers...
Andre AlbuquerqueBacklog refinement best practices
Run backlog refinement weekly in a session separate from sprint planning, keep it to 30 to 60 minutes, and only bring...
Andre AlbuquerqueHow to Build a SaaS with AI as a Solo Founder
Building a SaaS with AI as a solo founder means combining an AI-assisted building tool for the interface and logic with...
Andre AlbuquerqueHow to Build an App Without Coding
Building an app without coding today means writing a structured plain-language brief, letting an AI-powered builder...

Andre Albuquerque & Ricardo LuizCascading vs Aligning OKRs: Should Product Teams Cascade?
Align, don't cascade: let each product team write its own OKRs and show which company key result they move, instead of...
Andre AlbuquerqueHow to use context files for product specs
A context file gives an agent the standing background a new team member would get in week one: what the product does...

Andre Albuquerque & Inês LourençoEthical Considerations in AI Product Management
AI product ethics comes down to three practical checks before a feature ships: whether the training data represents the...
Andre AlbuquerqueFounder market fit: picking an idea you will actually finish
Founder market fit is the overlap between what you understand deeply, the work you actually want to do every week, and...
Andre AlbuquerqueGenerative AI Product Manager Skills Needed
Generative AI product manager skills for 2026 concentrate in four areas: AI and data literacy, prompt design...
Andre AlbuquerqueGrowth loops explained: viral, content and paid loops for product managers
Growth loops are closed cycles in which one user's action creates the output that brings in the next user, and there...
Andre AlbuquerqueHow product managers work with sales, and what a lost deal is really telling you
Product managers work best with sales when they treat deal feedback as evidence about buyers, not as a feature queue...
Andre AlbuquerqueHow to Build a Personal Brand as a Product Manager
A product manager's personal brand helps only when it produces something checkable, a specific opinion, a real project...
Andre AlbuquerqueHow to Define an Activation Metric
An activation metric names the first event where a new user or account gets real value, plus a threshold and a time...

Andre Albuquerque & Mário AraújoHow to negotiate deadlines with stakeholders, and trade scope instead of quality
Negotiate a deadline by finding the event behind the date, then trading date, scope and quality as packages rather than...
Andre AlbuquerqueHow to pitch a decision to executives in two minutes
To pitch a decision to executives, say the decision you want in the first sentence, then cover the situation, the...
Andre AlbuquerqueHow to presell a product before building it
To presell a product before building it, write one specific offer, put it on a single page with a real checkout, and...
Andre AlbuquerqueHow to Present Data to Executives: One Insight, Three Audiences
To present data to executives, lead with the insight in one sentence, state the decision you need, and show one chart...
Andre AlbuquerqueHow to Price an AI Agent
Price an AI agent in the unit the customer can check: per outcome when the result is observable and attributable, per...
Andre AlbuquerqueHow to Prioritize Features
Prioritize features in four steps, each answering a different question: pick a North Star metric to set direction...
Andre AlbuquerqueHow to review an AI written PRD
Reviewing an AI written PRD means running four specific passes: provenance, edge cases, non goals and metrics. The...

Andre Albuquerque & Inês LourençoHow to Run a Sprint Demo That Tells a Story
To run a sprint demo, follow one real user through the problem the sprint set out to solve: name the problem and the...
Andre AlbuquerqueHow to Run a Usability Test (When You're the PM, Not the Researcher)
To run a usability test as a PM, name the decision it feeds, recruit about 5 people per user group, give them realistic...
Andre AlbuquerqueHow to run an A/B test as a product manager
Run an A/B test in four steps: write a hypothesis about one change, choose one primary KPI plus guardrail metrics, fix...
Andre AlbuquerqueHow to Run Customer Interviews
Running a customer interview well means treating it as a continuous habit, at least one a week, not an occasional...
Andre AlbuquerqueHow to say no to stakeholders
Saying no well means listening for the real need behind the request, running it through your actual prioritization...
Andre AlbuquerqueHow to turn a PRD into agent tasks
Turning a PRD into agent tasks means cutting at seams the agent can verify, then ordering the cuts so nothing gets...

Andre Albuquerque & Guilherme SalgueiroHow to Validate a Startup Idea
Validating a startup idea means finding a costly signal, money, time, or reputational risk, not a polite yes to a...
Andre AlbuquerqueHow to write a technical spec as a product manager
A product manager's technical spec covers what is observable from outside the system: behaviour, constraints...

Andre Albuquerque & Tiago Pedro da CostaHow to Write Good OKRs: Fixing a Weak Draft Step by Step
To write good OKRs, start from the metric's baseline and its do-nothing trend, rewrite each objective as an outcome...
Andre AlbuquerqueICE Scoring Framework
ICE scores a roadmap idea on Impact, Confidence, and Ease, then multiplies the three into one comparable number...
Andre AlbuquerqueProduct Management Skills for Indie Hackers
An indie hacker functions as their own product manager, designer, and engineer at once, which means a missing product...
Andre AlbuquerqueKano Model Explained
The Kano model, created by Noriaki Kano in 1984, sorts features into must haves, performance features, and delighters...
Andre AlbuquerqueHow to Build an MVP as a Solo Founder
An MVP as a solo founder is the smallest version of your idea that proves one core flow works, with real data and at...
Andre AlbuquerqueNo-Code Startup Ideas for 2026
The strongest no-code startup ideas for 2026 come from domain expertise, not technical shortcuts: a specific, tedious...
Andre AlbuquerqueNorth Star Metric Examples
A North Star Metric is the single number a company treats as the clearest signal that its product is delivering real...
Andre AlbuquerqueObjectives, Not Tasks: How to Set Objectives Without Dictating the Solution
Set objectives that fix the direction, the distance and the deadline, and leave the route, the deliverables and the...
Andre AlbuquerqueHow to write a PRD for vibe coding
A PRD for vibe coding exists to hold a scope ceiling, not to specify implementation: one user, one action, one screen...

Andre Albuquerque & Ricardo LuizPre/post vs difference in differences vs A/B test: how to measure a product change
Use an A/B test whenever you can randomise users and have enough traffic, because it is the only one of the three...
Andre AlbuquerqueProduct breakdown structure vs WBS: how to scope a product launch before you estimate
A product breakdown structure (PBS) is a tree of every deliverable a launch must produce, drawn before the work...
Andre AlbuquerqueProduct Decision Making Framework
A good product decision making framework is a seven-step checklist you run before committing: name the problem, gather...
Andre AlbuquerqueProduct Vision vs Strategy vs Roadmap
A product vision is the future state you are building toward, usually 2 to 5 years out; the strategy is the few...
Andre AlbuquerqueRemote product manager jobs in Europe
Remote product manager roles in Europe are a real, searchable category, but time zone overlap usually matters more than...
Andre AlbuquerqueRetention analysis for product managers
Retention analysis groups users into cohorts by a shared start date, then tracks how each cohort's activity changes...

Andre Albuquerque & Mário AraújoRICE Prioritization Framework
RICE scores a roadmap idea on Reach, Impact, Confidence and Effort, then combines them into Reach times Impact times...
Andre AlbuquerqueRiskiest Assumption Test: What to Prototype First
A riskiest assumption test checks the one belief your idea depends on most and has the least evidence for, using the...
Andre AlbuquerqueSide Project Ideas for Product Managers
A side project that actually helps a PM portfolio is a real, defensible decision, a product teardown paired with a...
Andre AlbuquerqueStatistical significance vs practical significance: why a winning test is not a ship decision
Statistical significance tells you a difference is probably real; practical significance tells you whether it is big...
Andre AlbuquerqueTactical empathy at work: mirroring and labeling scripts for product managers
Tactical empathy at work means naming the other person's view and feelings out loud so they share more, using two...
Andre AlbuquerqueTopic, cost and CSAT: how to turn support tickets into product insights
Join three fields your help desk already has, ticket topic, cost to solve and CSAT, and rank topics by total monthly...
Andre AlbuquerqueWeb3 UX challenges: a product manager's checklist
The six web3 UX challenges that stop users are connecting a wallet, switching networks, paying gas, reading huge token...
Andre AlbuquerqueWeekend Project Ideas with AI Tools
A weekend AI build is a small, fixed-scope project, a tracker, a planner, a simple dashboard, finished in one or two...
Andre Albuquerque