Glossary Guides for Product Managers & AI Builders
Every glossary guide Builders Camp has published so far.
What Is A/B Testing?
A/B testing compares two versions of a product against a control group to see which one performs better on a defined...
Andre AlbuquerqueWhat Is Acceptance Criteria?
Acceptance criteria are the specific, testable conditions a piece of work must satisfy before it can be accepted as...
Andre AlbuquerqueWhat Is Activation Rate?
Activation rate is the share of new signups who reach a product's real first moment of value, calculated as activated...
Andre Albuquerque & Mário AraújoWhat Is Agent Memory in AI Systems?
Agent memory is an AI system's ability to store, retain, and recall information across sessions, turning a system that...
Andre Albuquerque & Guilherme SalgueiroWhat Is Agentic AI Product Management?
Agentic AI product management is the practice of scoping, designing, and shipping AI features built around agents...
Andre AlbuquerqueWhat Is an Agentic Workflow?
An agentic workflow is a process in which one or more AI agents interpret a goal, break it into steps, use tools, and...
Andre AlbuquerqueWhat Is a Skill in AI Coding Agents?
A Skill is a reusable, executable package of instructions, covering workflow steps, known pitfalls, quality gates, and...
Andre Albuquerque & Guilherme SalgueiroWhat Is AI-Assisted Prototyping?
AI-assisted prototyping is the practice of using AI tools to turn a written product idea directly into a working...
Andre AlbuquerqueWhat Is an AI Bias Audit?
An AI bias audit is a formal, systematic review of an AI system's outputs to check for unfair or discriminatory...
Andre AlbuquerqueWhat Is an AI Copilot for Product Managers?
An AI copilot is an AI assistant embedded in a workflow or tool that helps a person complete a task faster, drafting...
Andre AlbuquerqueWhat Are AI Guardrails?
AI guardrails are the safeguards, spanning data, model behavior, and workflow design, that keep an AI system operating...
Andre AlbuquerqueWhat Is AI Hallucination?
AI hallucination is when a language model generates information that is false, fabricated, or unsupported by its...
Andre AlbuquerqueWhat Is a Personal AI Operating System?
A personal AI operating system is a structured layer built around a language model, context files, reusable skills...
Andre Albuquerque & Inês LourençoWhat Is AI Readiness?
AI readiness is a structured assessment of how prepared an organization's data, infrastructure, talent, and governance...
Andre AlbuquerqueWhat Is AI Workflow Automation?
AI workflow automation is the use of AI, usually a language model step, inside an otherwise automated sequence to...
Andre AlbuquerqueWhat Is ARR?
Annual recurring revenue, or ARR, is the normalized yearly value of a company's active subscription revenue, calculated...
Andre AlbuquerqueWhat Is an Assumption Matrix
An assumption matrix is a two-axis tool that plots every belief behind a product decision by importance and by the...
Andre AlbuquerqueWhat Are Hooks in Claude Code?
Hooks in Claude Code are shell commands that run automatically at specific points in a coding session, before or after...
Andre Albuquerque & Guilherme SalgueiroWhat Is Backlog Refinement?
Backlog refinement is the ongoing activity of adding detail, sizing, and reordering items in a product backlog, so the...
Andre AlbuquerqueWhat Is a Balance Sheet?
A balance sheet is a financial statement that shows what a company owns, what it owes, and shareholder equity at one...
Andre AlbuquerqueWhat Is BATNA in Negotiation
BATNA stands for best alternative to a negotiated agreement, the outcome you can expect if a negotiation fails to reach...
Andre AlbuquerqueWhat Is a Business Case in Product Management?
A business case lays out the justification for a proposed investment, evaluating its benefit, cost, and risk to make...
Andre AlbuquerqueWhat Is Chain of Thought Prompting?
Chain of thought prompting asks a language model to reason through a problem step by step, showing intermediate steps...
Andre AlbuquerqueWhat Is Churn Rate?
Churn rate is the percentage of customers who cancel within a given period, calculated as lost customers divided by...
Andre AlbuquerqueWhat Is Cohort Analysis?
Cohort analysis groups users by a shared starting point, usually signup week or month, and tracks how each group...
Andre Albuquerque & Mário AraújoWhat Is Confirmation Bias in Data Storytelling?
Confirmation bias is the tendency to search for, interpret, and remember information in ways that confirm existing...
Andre AlbuquerqueWhat Is a Content Acquisition Loop?
A content acquisition loop is a growth mechanism where using the product generates public content, which search engines...
Andre AlbuquerqueWhat Is Context Architecture for AI Agents?
Context architecture is the deliberate design of what information an AI agent has access to at every step...
Andre Albuquerque & Guilherme SalgueiroWhat Is a Context Window?
A context window is the maximum amount of text, measured in tokens, that a language model can process at one time...
Andre AlbuquerqueWhat Is a Control Group in an Experiment?
A control group is the version of a product an experiment's variant is compared against, kept unchanged so it serves as...
Andre AlbuquerqueWhat Is CAC?
Customer acquisition cost, or CAC, is the average total cost of acquiring one new paying customer, calculated as total...
Andre AlbuquerqueWhat Is Customer Journey Mapping
Customer journey mapping is the process of visually charting every touchpoint a customer has with a product, from first...
Andre AlbuquerqueWhat Is LTV?
Customer lifetime value, or LTV, is an estimate of the net profit a customer generates over the full length of their...
Andre AlbuquerqueWhat are DAO governance models?
DAO governance models trade control against participation: token-weighted voting is open but concentrates power in...
Andre AlbuquerqueWhat Is Data Storytelling?
Data storytelling combines data, visuals, and narrative into a storyline that explains context, highlights key...
Andre AlbuquerqueWhat Is Definition of Done?
A Definition of Done is a formal, shared description of the quality standards a piece of work has to meet before a team...
Andre AlbuquerqueWhat Is Expansion Revenue?
Expansion revenue is additional recurring revenue generated from existing customers through upsells, cross-sells, and...
Andre AlbuquerqueWhat Is Few-Shot Prompting?
Few-shot prompting means putting a few worked examples, typically 3 to 5, into the prompt before the real input, so the...
Andre AlbuquerqueWhat Is a First 90 Days Plan for a New PM
A first 90 days plan is a structured map a new product manager uses to learn the organization, build early trust, and...
Andre AlbuquerqueWhat Is the Five Risks Assessment Framework
The Five Risks Assessment evaluates a product idea across desirability, viability, feasibility, usability, and ethical...
Andre AlbuquerqueWhat Is the Four Actions Framework
The Four Actions Framework asks a team to eliminate, reduce, raise, and create specific factors an industry competes...
Andre AlbuquerqueWhat Is Generative AI?
Generative AI is artificial intelligence that creates new content, text, images, audio, or other output, in response to...
Andre AlbuquerqueWhat Is a Go-to-Market Strategy
A go-to-market strategy is the cross-functional plan for how a company sells a product into a defined market, covering...
Andre AlbuquerqueWhat Is Human in the Loop AI?
Human in the loop describes a system design where a person actively reviews, approves, or corrects an AI system's...
Andre AlbuquerqueWhat Is an Ideal Customer Profile?
An ideal customer profile, or ICP, describes the company-level characteristics of the accounts most likely to buy...
Andre Albuquerque & Mário AraújoWhat Is Jobs to Be Done
Jobs to Be Done is a theory that customers do not buy products because of demographics or features; they hire a product...
Andre AlbuquerqueWhat Is Kanban
Kanban is a visual method for managing work that focuses on limiting work in progress and maximizing flow rather than...
Andre AlbuquerqueWhat Is a Knowns and Unknowns Matrix
A knowns and unknowns matrix is a clarity tool that separates what a team has already validated from what still needs...
Andre AlbuquerqueWhat Is a Large Language Model?
A large language model, or LLM, is a deep learning system trained on massive amounts of text that can recognize...
Andre AlbuquerqueWhat Is the Difference Between Leading and Lagging Indicators?
Leading indicators are metrics that predict a future outcome and can influence day to day decisions before that outcome...
Andre AlbuquerqueWhat Is a Lean Canvas
A Lean Canvas is a one-page business model tool that breaks a startup idea into nine blocks, including problem...
Andre AlbuquerqueWhat Is Low-Code Development?
Low-code development uses a visual, drag-and-drop interface to build most of an application, with the option to add...
Andre AlbuquerqueWhat Is Marketplace Liquidity?
Marketplace liquidity is the probability that a buyer finds what they are looking for, and that a seller finds a buyer...
Andre AlbuquerqueWhat Is a Metrics Tree?
A metrics tree is a hierarchical map that connects a top level North Star metric down through the drivers and inputs...
Andre AlbuquerqueWhat Is a Monetization Model?
A monetization model is the strategic plan for how a business generates revenue, defined by what it charges for, when...
Andre AlbuquerqueWhat Is MRR?
Monthly recurring revenue, or MRR, is the predictable subscription-based revenue a company can expect to earn each...
Andre AlbuquerqueWhat Is the MoSCoW Method
The MoSCoW method sorts requirements into four categories, must have, should have, could have, and won't have, to give...
Andre AlbuquerqueWhat Is Multi-Agent Orchestration?
Multi-agent orchestration is the coordination of multiple specialized AI agents working together on a shared task, with...
Andre Albuquerque & Guilherme SalgueiroWhat Is Multi-Model Prompting?
Multi-model prompting is the practice of deliberately using more than one AI model for a workflow, matching each task...
Andre AlbuquerqueWhat Is Net Promoter Score
Net Promoter Score, or NPS, measures customer loyalty using one question: how likely are you to recommend this company...
Andre AlbuquerqueWhat Is No-Code Development?
No-code development is building functional software using visual, drag-and-drop interfaces, with no source code written...
Andre Albuquerque & Ricardo LuizWhat Is a Now-Next-Later Roadmap
A Now-Next-Later roadmap sorts work into three horizons of confidence instead of fixed dates: Now is what the team is...
Andre AlbuquerqueOKR vs KPI vs North Star Metric: How They Fit Together
A KPI is a measure you watch all the time to know whether something is healthy; an OKR is an objective plus a few key...
Andre AlbuquerqueWhat Is OKR
An OKR pairs one ambitious Objective, the qualitative answer to where a team wants to go, with a small set of...
Andre AlbuquerqueWhat Is an Opportunity Solution Tree
An opportunity solution tree is a visual map that connects one desired outcome to the customer opportunities that could...
Andre AlbuquerqueWhat Is an Opportunity Space in Product Strategy
An opportunity space is the broad field of customer needs, market dynamics, and strategic priorities a team draws on to...
Andre AlbuquerqueWhat Are Parallel Worktrees in Claude Code?
Parallel worktrees let a developer or AI coding agent check out multiple branches of the same Git repository into...
Andre Albuquerque & Guilherme SalgueiroWhat Is Payback Period in a Business Case?
Payback period is the amount of time it takes for the cash flows generated by an investment to recoup its initial cost...
Andre AlbuquerqueWhat Is a Pricing Strategy
A pricing strategy is the framework a company uses to set prices that support profitability, competitiveness, and...
Andre AlbuquerqueWhat Is a Prioritization Matrix
A prioritization matrix is a 2x2 grid, most commonly plotting impact against effort, used to rank options and decide...
Andre AlbuquerqueWhat Is a Product Funnel?
A product funnel is the sequence of steps a user takes toward a specific goal, such as signup, activation or checkout...
Andre Albuquerque & Mário AraújoWhat Is Product-Led Growth
Product-led growth, or PLG, is a go-to-market model where the product itself, not a sales team, is the primary driver...
Andre Albuquerque & Mário AraújoWhat Is Product-Market Fit
Product-market fit is the point where a company is in a good market with a product that can satisfy that market's real...
Andre AlbuquerqueWhat Is Product Messaging
Product messaging is the specific language a company uses to explain a product's value, features, and differentiation...
Andre AlbuquerqueWhat Is Product Operations
Product Operations, often shortened to Product Ops, is the function that optimizes the intersection of product...
Andre AlbuquerqueWhat Is Product Packaging in Pricing
Product packaging is how a company bundles features, usage limits, and entitlements into distinct plans, deciding what...
Andre AlbuquerqueWhat Is Product Positioning
Product positioning is the deliberate choice of where a product sits in a market relative to alternatives, and the...
Andre AlbuquerqueWhat Is a Product Qualified Lead?
A product qualified lead, or PQL, is an account whose in-product usage signals it is ready for a sales conversation...
Andre Albuquerque & Mário AraújoWhat Is a Product Requirement Prompt?
A Product Requirement Prompt (PRP) is a structured document that combines a product requirement, curated context about...
Andre Albuquerque & Guilherme SalgueiroWhat Is Product Retention?
Retention is the percentage of customers who keep using a product over a defined period, most often tracked through a...
Andre AlbuquerqueWhat Is Product Sense?
Product sense is the ability to make good product decisions when the answer is not obvious, and it shows in what you...
Andre AlbuquerqueWhat Is Product Storytelling?
Product storytelling is the practice of framing product decisions, roadmaps, and launches as narratives that give teams...
Andre AlbuquerqueWhat Is a Product Strategy Health Check
A product strategy health check is a diagnostic exercise that assesses whether a strategy is clear, aligned across the...
Andre AlbuquerqueWhat Is a Product Vision
A product vision is a short statement of the future state a product is working to create, centered on the customer...
Andre AlbuquerqueWhat Is a Profit and Loss Statement?
A profit and loss statement, or P&L, summarizes a company's revenue, costs, and expenses over a specific period...
Andre AlbuquerqueWhat Is Prompt Chaining?
Prompt chaining breaks a complex task into a sequence of smaller prompts, where the output of one step becomes the...
Andre AlbuquerqueWhat Is Prompt Engineering?
Prompt engineering is the practice of structuring the instructions you send a language model, role, context...
Andre AlbuquerqueWhat Is a Quality Gate in an AI Pipeline?
A quality gate is an automated checkpoint in a pipeline that verifies a specific, measurable condition, tests passing...
Andre Albuquerque & Guilherme SalgueiroWhat Is Research Synthesis in Product Discovery
Research synthesis is the process of analyzing and organizing raw qualitative data, interview transcripts, notes, and...
Andre AlbuquerqueWhat Is Responsible AI?
Responsible AI is the set of principles and practices, fairness, transparency, accountability, privacy, and safety...
Andre AlbuquerqueWhat Is the Difference Between Forecasting and Budgeting?
Budgeting sets a fixed spending plan for a period, usually a year, while forecasting is an ongoing, evolving prediction...
Andre AlbuquerqueWhat Is the Sean Ellis Test
The Sean Ellis test is a single-question survey asking users how they would feel if they could no longer use a product...
Andre AlbuquerqueWhat Is a Smiling Retention Curve?
A smiling retention curve is a cohort retention chart that dips after signup, like most products, but then flattens and...
Andre AlbuquerqueWhat Is Sprint Planning?
Sprint planning is the Scrum event that opens a sprint, where the team collaboratively defines a sprint goal and...
Andre AlbuquerqueWhat Is a Sprint Retrospective?
A sprint retrospective is the last event in a sprint, where the Scrum Team inspects how it worked, its people...
Andre AlbuquerqueWhat Is a Sprint Review?
A sprint review is a working session, not just a demo, where the Scrum Team presents finished work to stakeholders...
Andre AlbuquerqueWhat Is Stakeholder Management
Stakeholder management is the ongoing process of identifying who can affect or be affected by a product, understanding...
Andre AlbuquerqueWhat Is Runway in Startup Finance
Runway is the number of months a startup can keep operating before it runs out of cash, calculated as cash on hand...
Andre AlbuquerqueWhat Is Statistical Significance?
Statistical significance is a measure of how likely it is that an experiment's result reflects a real effect rather...
Andre AlbuquerqueWhat Is Structured Output from an LLM?
Structured output is a language model response that conforms to a predefined, machine-readable format, such as JSON...
Andre AlbuquerqueWhat Are Synthetic Users?
Synthetic users are AI-generated simulations of research participants, built from language models shaped with specific...
Andre AlbuquerqueWhat Is a System Prompt?
A system prompt is the standing instruction a product team sends ahead of every conversation, setting the model's role...
Andre AlbuquerqueWhat Is the Three Horizons Model
The three horizons of growth model splits a company's strategic bets across three time frames: extending the current...
Andre AlbuquerqueWhat Is Tool Use in AI Agents?
Tool use is the capability that lets an AI agent call external APIs, functions, or databases to perform tasks beyond...
Andre AlbuquerqueWhat are triggers and actions in automation?
A trigger is the event that starts an automation, and actions are the steps it runs afterwards: 'new form submission'...
Andre AlbuquerqueWhat Is a Triple-Track Roadmap
A triple-track roadmap runs discovery, build, and measurement as three concurrent tracks that rotate every cycle...
Andre AlbuquerqueWhat Is Unit Economics?
Unit economics measures the direct revenue and cost of a single unit of a business, such as one customer or one...
Andre AlbuquerqueWhat Is a Value Curve in Strategy
A value curve, also called a strategy canvas, is a chart that plots how much a company invests in each factor its...
Andre AlbuquerqueWhat Is a Value Proposition
A value proposition is the specific reason customers choose one company's product over every alternative, solving a...
Andre AlbuquerqueWhat Is a Vector Store?
A vector store is a specialized database that stores embeddings, numerical representations of text or other data, and...
Andre AlbuquerqueWhat Is Vibe Coding?
Vibe coding is building software by describing what you want in plain language to an AI coding assistant, which...
Andre AlbuquerqueWhat Is a Viral Acquisition Loop?
A viral acquisition loop is a growth mechanism where existing users invite or bring in new users, and those new users...
Andre AlbuquerqueWhat Is a Voice of the Customer Program
A Voice of the Customer program is a standing system that collects customer feedback from several sources, analyses it...
Andre AlbuquerqueWhat Is the Working Backwards Method
The Working Backwards method is Amazon's process for vetting a product idea by first writing the customer-facing press...
Andre AlbuquerqueWhat Is Zero-Shot Prompting?
Zero-shot prompting means asking a language model to complete a task with a direct instruction and no worked examples...
Andre Albuquerque