
13 guides by Francesco Gatta
Product management practice exercise for product managers
This is Builders Camp's Product Manager Foundations practical challenge: take one real product problem from a sharp...

Andre Albuquerque & Francesco GattaScrum vs Kanban vs Shape Up
Choose Scrum when a team needs a fixed rhythm and clear roles, Kanban when work arrives unpredictably and flow matters...

Andre Albuquerque & Francesco GattaWhat Is Jobs to Be Done
Jobs to Be Done is a theory that customers do not buy products because of demographics or features; they hire a product...

Andre Albuquerque & Francesco GattaWhat Is a Knowns and Unknowns Matrix
A knowns and unknowns matrix is a clarity tool that separates what a team has already validated from what still needs...

Andre Albuquerque & Francesco GattaWhat Is the MoSCoW Method
The MoSCoW method sorts requirements into four categories, must have, should have, could have, and won't have, to give...

Andre Albuquerque & Francesco GattaWhat Is a Now-Next-Later Roadmap
A Now-Next-Later roadmap sorts work into three horizons of confidence instead of fixed dates: Now is what the team is...

Andre Albuquerque & Francesco GattaWhat Is a Product Vision
A product vision is a short statement of the future state a product is working to create, centered on the customer...

Andre Albuquerque & Francesco GattaHow to Prioritize Features
Prioritize features in four steps, each answering a different question: pick a North Star metric to set direction...

Andre Albuquerque & Francesco GattaHow to write a technical spec as a product manager
A product manager's technical spec covers what is observable from outside the system: behaviour, constraints...


Andre Albuquerque +2Best resources on the role of a product manager
This is the reading list Builders Camp draws on for the Product MBA's opening module, The Product Manager Role and User...

Andre Albuquerque & Francesco GattaBest user research resources for product managers
This is the full 28 resource user research list drawn from across Builders Camp's curriculum, spanning Product Manager...

Andre Albuquerque & Francesco GattaHow to write a PRD that gets built
Write a PRD in four passes: evidence, scope, requirements, then the cut line, and do not start the requirements pass...


Andre Albuquerque +2How to write a product brief with AI
A product brief is one page and four sections: the problem, the evidence behind it, the direction you recommend, and...


Andre Albuquerque +2