Builders Camp

Chief Product Officer at Synthetic Users, leading a team of engineers, designers, and researchers to build and scale a platform that leverages artificial intelligence, natural language processing, and behavioral science to create realistic and engaging synthetic users.

12 guides by Hugo Alves

AI customer discovery practice exercise for product managers

This exercise has you run one full AI-accelerated discovery loop: turn a belief you are carrying about your users into...

Andre Albuquerque & Hugo Alves
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What Is Research Synthesis in Product Discovery

Research synthesis is the process of analyzing and organizing raw qualitative data, interview transcripts, notes, and...

Andre Albuquerque & Hugo Alves
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How to Run Customer Interviews

Running a customer interview well means treating it as a continuous habit, at least one a week, not an occasional...

Andre Albuquerque & Hugo Alves
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Best AI Resources for Product Managers

This is the AI reading list Builders Camp's AI Prompting for Customer Discovery and 10x Productivity with AI bootcamps...

Andre Albuquerque & Hugo Alves
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Discovery Interview Script Template

A discovery interview script starts with a testable hypothesis (who, what, why, and what evidence would change your...

Andre Albuquerque & Hugo Alves
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How to use AI for customer interviews without handing it the room

AI belongs in three slots around a customer interview and in none of them during it: drafting and de-biasing the guide...

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How to use AI for jobs to be done research on real transcripts

A job statement is only as good as the struggling moment behind it, and that is the exact part a model invents first...

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How to use AI for persona research that survives its first challenge

A persona built by AI is only as good as the transcripts behind it, and the useful discipline is one extra column: for...

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What AI for product discovery actually speeds up, and what it quietly breaks

AI safely speeds three parts of a discovery loop and should not touch the other two. Recruiting messages, interview...

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Which AI tools for user research fit which kind of research?

Pick the tool from the research type, not the other way round: transcription plus a general model covers moderated...

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Best AI tools for market research for product discovery

Perplexity is the best pick for fast, cited desk research: its help center lists "10x as many citations per answer" as...

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NotebookLM for product managers

NotebookLM answers questions strictly from the sources you upload, citing the exact passage each answer draws from...

Andre Albuquerque & Hugo Alves
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