8 guides by João Mimoso
Product metrics case study exercise
This exercise puts you in charge of Premium at a video learning platform where subscriptions grew 8 percent last...
Andre Albuquerque & João MimosoWhat Is the Difference Between Leading and Lagging Indicators?
Leading indicators are metrics that predict a future outcome and can influence day to day decisions before that outcome...
Andre Albuquerque & João MimosoWhat Is a Metrics Tree?
A metrics tree is a hierarchical map that connects a top level North Star metric down through the drivers and inputs...
Andre Albuquerque & João MimosoNorth Star Metric Examples
A North Star Metric is the single number a company treats as the clearest signal that its product is delivering real...
Andre Albuquerque & João MimosoPre/post vs difference in differences vs A/B test: how to measure a product change
Use an A/B test whenever you can randomise users and have enough traffic, because it is the only one of the three...
Andre Albuquerque & João MimosoBest Data Analytics Resources for Product Managers
This is the data and analytics reading list Builders Camp's Data for Product Managers bootcamp points members to...
Andre Albuquerque & João MimosoBest Session Replay Tools in 2026
Microsoft Clarity is the best session replay tool to start with in 2026, because its FAQ says it is free with no...
Andre Albuquerque & João MimosoA ChatGPT prompt to write SQL queries that get the numbers right
A ChatGPT prompt to write SQL queries works when it carries what the model cannot see: the dialect, the business...
Andre Albuquerque & João Mimoso