1 week
Think like an owner: product decisions through a business lens
Build the business intuition behind product: revenue, costs, unit economics, and P&L thinking. You’ll learn how to connect roadmap choices to financial outcomes and communicate in the language execs use.
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Should you join the Business for Product Managers?
Who this course is for
Product Managers
Building stronger business cases for roadmap investments.
Team Leads
Trying to understand unit economics, pricing, and profitability drivers.
Product-adjacent Professionals
Moving into product and needing business fundamentals.
What you'll gain
Financial literacy for product
unit economics, margins, CAC/LTV, and P&L basics.
Ability to evaluate product bets
with ROI thinking, not just gut feel.
Stronger exec communication by linking
product work to business outcomes.
Program Director
Meet your instructor
Simonetta Batteiger
Product Leadership Coach, Executive Coach, Leadership Coach, Author, Speaker - ex VP Growth at eyeo
Connect on LinkedInWhat you'll learn
Master the skills that will set you apart in the industry
Business model fundamentals
Understand how products make money and what drives sustainable advantage.
Unit economics
CAC, LTV, margins, payback, and what good looks like in different models.
Pricing and packaging basics
Key pricing levers, willingness-to-pay thinking, and common pricing pitfalls.
Building a product business case
Quantify impact, estimate costs, and communicate ROI with honest assumptions.
Reading dashboards like a business owner
Interpret revenue, retention, churn, and cohort data through a financial lens.
Decision-making under constraints
Prioritize when budgets, time, and headcount are limited.
Guides based on this bootcamp
Free, in-depth reads from our programme directors and mentors.
How to use AI for market research you can actually defend
Decide the threshold before you size anything: nobody needs the market number, they need to know whether the...
Andre Albuquerque & Mário AraújoHow to use AI for pricing analysis without trusting what people say they will pay
The highest-value pricing analysis AI can run is not a survey, it is the billing replay: recompute every historical...
Andre Albuquerque +2How to Price an AI Agent
Price an AI agent in the unit the customer can check: per outcome when the result is observable and attributable, per...
Andre Albuquerque & João AscensãoWhat's included in this Bootcamp?
Live Lectures
Each program includes a 2-hour live lecture. Go deep into the frameworks, tactics and techniques, including live exercises.
Self-Paced Micro Lessons
Each program includes recorded Micro Lessons, answering key questions across all topics, at your own pace.
Curated Deep Dives
Each program includes deep dives, Builders Camp guides that take you further than the sessions, plus further reading.
Hands-on Challenges
Each program includes challenges to be solved, at your own pace. Put in practice what you learned.
Live Q&A with Experts
Each program includes a 1-hour live Q&A Masterclass with a select expert. Bring your best questions.
Final Quiz
Each program ends with a graded quiz to test your true knowledge. You'll earn your individual certificate.
Certificate of completion
Graduate with a Certificate in Business for Product Managers, a new skill you can apply immediately, and a growing network of builders.
LinkedIn Integrated
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Business for Product Managers
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Ready to join the Membership and unlock this Bootcamp?
💡 70% of our Members expense this to their Learning & Development Budget.
Lifetime Plan
No subscription ⭐
Sales tax included
(No need to cancel)
- All 40+ Bootcamps (Live & Self-Paced)
- All Learning Tracks
- 1:1 Mentorship Sessions
- Monthly Masterclasses
- All Quests on Quest Mode
- All Templates & Frameworks
- Certification for LinkedIn
- Community access (+4.000 users)
Monthly Plan
Renews monthly
Sales tax included
(cancel at any time)
- All 40+ Bootcamps (Live & Self-Paced)
- All Learning Tracks
- 1:1 Mentorship Sessions
- Monthly Masterclasses
- All Quests on Quest Mode
- All Templates & Frameworks
- Certification for LinkedIn
- Community access (+4.000 users)
The Product MBA is not included. Membership (Lifetime or Monthly) gives you everything on Builders Camp except the Product MBA, which is a separate live program. MBA + Lifetime includes both. See the Product MBA