Directors and mentors
Mario Araujo
Mario Araujo directs Product Analytics and two Product MBA modules, Data and Analytics in Week 2 and Growth Tactics in Week 8, drawing on a background as a B2B, product led growth leader.
Mario Araujo's programme director bio is short and specific: a Product and Growth Leader working in B2B, product led growth, and developer focused products. That specialty maps directly onto his Builders Camp teaching load, which covers the two subjects those roles live inside: analytics instrumentation and growth tactics.
Which bootcamp and Product MBA modules does Mario Araujo direct?
He is the programme director for Product Analytics, a 1 week live bootcamp on mastering B2B product analytics in a product led growth environment. In the Product MBA, he leads two modules: Week 2, Data and Analytics, where students set up analytics dashboards, processes, and indicators, and Week 8, Growth Tactics, covering the playbook from acquisition through retention, monetisation, and virality.
What does a member get from his sessions?
Product Analytics is built around two live 90 minute sessions that move past individual user metrics into account level analysis: defining Events, User Properties, and Group Properties so instrumentation reflects how value is actually created in a B2B product, then using cohort retention analysis to separate healthy accounts from churn risk. The bootcamp assumes no prior SQL or analytics tooling experience and is explicitly tool agnostic, so the frameworks apply whether a member's stack runs on Amplitude, Mixpanel, or PostHog.
What Builders Camp content exists from Mario Araujo today
Mario Araujo's byline also appears on several published Builders Camp guides on B2B analytics topics, including cohort analysis and activation rate, alongside the Product Analytics bootcamp, his two Product MBA modules, and his programme director bio.
Product Analytics is included in every Builders Camp Membership, alongside the rest of the bootcamp catalog, learning tracks, and Quest Mode.
Bootcamps referred in this Guide
Frequently asked questions
What does Mario Araujo teach at Builders Camp?
He directs Product Analytics, a 1 week live bootcamp, plus two Product MBA modules: Week 2, Data and Analytics, and Week 8, Growth Tactics.
What is Mario Araujo's professional background?
His programme director bio describes him as a Product and Growth Leader focused on B2B, product led growth, and developer focused products.
What does the Product Analytics bootcamp cover?
Two live 90 minute sessions on B2B product analytics for product led growth: instrumenting features correctly, defining activation, and analyzing retention at the account level rather than the individual user level.
Do I need SQL or analytics experience for Product Analytics?
No. Basic familiarity with product metrics helps, but the bootcamp starts from instrumentation fundamentals and does not require advanced analytics or SQL knowledge.
Is Product Analytics only relevant for B2C products?
No, the opposite. The frameworks are built for B2B, product led growth environments where account level analysis matters most, though some concepts apply to B2C.
What do the Product MBA weeks Mario Araujo leads cover?
Week 2 covers setting up analytics dashboards, processes, and indicators for data driven decisions; Week 8 covers growth tactics from acquisition to retention, monetisation, and virality.
Sources
Andre Albuquerque
CEO of Builders Camp, SuperOperator, and other companies. Building products.
CEO of Builders Camp, SuperOperator, and other companies. Building products.
LinkedInMore guides by Andre AlbuquerqueLast updated 2026-09-15
Researched from Builders Camp's bootcamp, track and masterclass material and the sources listed on this page, drafted with AI, and fact-checked against every source cited.